When YETI asked for help designing their flagship retail store, we said let's not build a retail store. Let's tell a story. The result is a gathering place for people to experience the wild. A space that features a bar, a bear, a stage, a string of tarpons, Aaron Franklin’s BBQ pit, Flip Pallot’s fishing skiff and a set of Evan Voyles custom neons.
How do you get a premium beer like Shiner Brewer’s Pride to stand out in an overcrowded beer aisle and announce it’s elevated status? By simplifying the design and focusing on the details.
A catalog created for Costa’s new optical line. I was tasked with product branding, art direction, location scouting, model scouting, photography direction, and print design. Also, manatee spotting. But that’s a story for another time.
Photography by Scott Van Osdol
My favorite family owned restaurant and one of my favorite clients. I’ve had the pleasure of working on their brand across all touchpoints and taste-testing their delicious products during shoots.
A promotional poster for the 2016 Costa Waypoint Sweepstakes using linoleum relief prints and hand-drawn elements.
Fish aren’t meant to be caught. Mother-nature has custom engineered these water-born creatures to evade even the most seasoned anglers. Is your tech up to theirs?
An assortment of small personal projects and one-off pieces for clients.
Remnants of my various artistic experiments.