I was tasked with designing a retail fixture to showcase YETI Rambler drinkware in their Flagship Store in downtown Austin, TX. The fixture needed to meet the following criteria:
Have a modular design.
Highlight what makes a YETI Rambler technology work.
Demand attention wherever it is located on the showroom floor
After considering the criteria for the design, some big challenges arose. Firstly, The Rambler Drinkware Series consisted of nine different products, with more products planned for future, all of which would need to have their own space in this fixture. Second, In order to make room for all these products the fixture would need to be large but could not be too heavy so it could be easily moved by YETI Retail Staff. Lastly, how can we make this a unique retail experience that stands up to YETI’s standards but in a simple way?