Shiner Brewer’s Pride

How do you get a premium beer like Shiner Brewer’s Pride to stand out in an overcrowded beer aisle and announce it’s elevated status? By simplifying the design and focusing on the details. I was tasked with finding the new the new look and feel for Shiner’s Brewer’s Pride line by doing a total overhaul on the everything from the logo to the packaging and product photography styling.