YETI Flagship

When YETI asked for help designing their flagship retail store, we said let's not build a retail store. Let's tell a story. The result is a gathering place for people to experience the wild. A space that features a bar, a bear, a stage, a string of tarpons, Aaron Franklin’s BBQ pit, Flip Pallot’s fishing skiff and a set of Evan Voyles custom neons.

I worked alongside several designers, art directors, writers and builders to design this space. I was responsible for contributing to the general concept, sketching designs and mid-fidelity mockups of custom fixtures, wayfinding & product signage, custom typography, choosing materials and finding artists to paint a mural that represented the YETI brand.